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1500 matches planned to be streamed on mycujoo until 2021

mycujoo dips its toes into the sand - four year partnership with Beach Soccer Worldwide. Beaches, footballs, sun and… digital? This compelling formula is about to become a reality with mycujoo and Beach Soccer Worldwide teaming up to sign a four year partnership for the live-streaming of 1500 beach soccer matches from 2018 to 2021.

mycujoo signs four year partnership with Beach Soccer Worldwide

Amsterdam, Netherlands (May 25, 2018) - beaches, footballs, sun and… digital? This compelling formula is about to become a reality with mycujoo and Beach Soccer Worldwide teaming up to sign a four year partnership for the live-streaming of 1500 beach soccer matches from 2018 to 2021.

Beach Soccer, under the auspices of BSWW, has steadily grown in both its organizing standards, and its popularity - with an estimated audience of 250 million households. This audience will now have unprecedented access to their preferred discipline, as a minimum of 1500 beach soccer matches from various competitions organized by BSWW or under its umbrella, will be live streamed on mycujoo.

“mycujoo streamed beach soccer competitions before, organically, but we are now diving into the discipline headfirst with this partnership” said Pedro Presa, CEO of mycujoo. “Our vision to support the digitalization of football is perfectly aligned with Beach Soccer Worldwide objectives to grow the discipline. We believe in the potential for beach soccer to find strong fan support, and mycujoo will help BSWW in extending the reach of their community”.

In turn, Joan Cusco, BSWW Executive Vice-President highlighted the advantages this new partnership will also mean for the beach soccer fans. “As we already could see in the Euro Winners Cup, the partnership with Mycujoo offers a whole new set of possibilities for beach soccer fans, as well as it opens the door to a new live streaming concept for the beach soccer competitions”.

Among the many benefits foreseen with this partnership, the 2500 beach soccer players that are participating in the development of their game will now have a digital platform to share their talent and dedication and engage further with their fans.

Under the agreement, both organisations are pledging to promote one another in an effort to reach more and more fans of beach soccer content across the globe.

This corresponds with mycujoo’s vision to provide a digital platform for mass participation in football and to involve the whole football family. With more than 450 million football players globally - youth, women’s, futsal, beach soccer and many others - mycujoo wants to provide a space that welcomes and values all of them together.