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Portugal, Switzerland, Denmark, and now Bulgaria: mycujoo continues to expand in the world of 3rd division football in Europe

The Bulgarian Football Union (BFU) agreed to stream its Third League on mycujoo for the next three seasons starting with the 2018-19 campaign. The rights agreed upon by the BFU and mycujoo include exclusive digital rights worldwide of the Third League as well as its data.

The Bulgarian Football Union agreed to stream its Third League for the next three seasons on mycujoo

Amsterdam, Netherlands (03 August 2018) - mycujoo loves 3rd division football. The football live streaming network is leading in the digital revolution of medium and low division football leagues, clubs or regional federations, and is now partnering with the Bulgarian Football Union agreeing to exclusively stream its Third League for the next three seasons starting in 2018/2019.

The Third League in Bulgaria is involving 64 teams, divided in 4 groups and disputing the league in a double-leg round robin from August to June with a winter break from end of November to mid-February.

“Historically for mycujoo, 3rd tier football has been very important due to the power of its community. Our work in Portugal with multiple clubs from Campeonato de Portugal, in Denmark with the Divisionsforeningen and in Switzerland with the 1. Liga have shown these leagues are the most representative at national scale” said Pedro Presa, CEO of mycujoo. “With 64 teams involved, this represents an important penetration for us in Bulgaria, where we will help digitalising and empowering football across the country”.

The rights agreed upon by BFU and mycujoo are including exclusive digital rights worldwide of the Third League as well as its data. This last point is crucial - while the Third League is actually broadcasted locally, there was previously no systematic, in real time digital production, collection and aggregation of data on this competition: matches, highlights, events, players, statistics, clubs.

Through the agreement, this data collection is now a reality, bringing this level of the Bulgarian Football Union in a new digital era.

“We have been working with mycujoo for almost a year now, live streaming matches from our U19, U17 and Futsal national teams”, said Pavel Kolev, Deputy General Secretary of the Bulgarian Football Union. “And the experience with them has convinced us of the value the platform provides to our football. We are now keen to take this further down the Bulgarian football pyramid.”