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MyCujoo scores with Penalty to activate Copinha

The world’s leading live football streaming platform is partnering with the Brazilian sports apparel brand Penalty for the country’s premier grassroots competition to strengthen its relationship with fans

Penalty

Amsterdam, Netherlands (Jan. 13, 2020) MyCujoo, the world’s leading live football streaming platform and the biggest broadcaster for Copinha by number of matches, has launched its first ever branded content partnership with the Brazilian sports brand Penalty, the official ball provider of the 2020 São Paulo Youth Football Cup, the country’s leading youth football tournament.

Over the first five days of the 51st edition of Copinha, MyCujoo’s football-specific platform reached 60% of the entire 2019 competition audience. The largest Brazilian grassroots competition has already exceeded 3 million views across MyCujoo and other live broadcast platforms.

As part of the partnership, and to engage with its audience of sports fans, Penalty is programming content for each round.This content is being distributed across multiple media, including MyCujoo’s own live streaming platform and social media channels, advertising, and through leading digital football publishers. The themes chosen by Penalty are sustainability and the future of football: the focus will be centered on the official tournament ball, the world’s first professional eco-friendly football, the S11 Ecoknit, the world’s first professional green football, and Penalty will invite the public to curate the future stars of the Brazilian game.

For Terence Gargantini, MyCujoo Brazil & Latin America Country Director, the integration between the two brands validates the streaming platform’s objectives. “MyCujoo goes beyond brand impressions by integrating our partner’s strategy with the unique content we offer to a dedicated audience: genuine football fans. Having a partner with a tradition and history in football like Penalty fills us with pride, validates our goals, and demonstrates that brands are starting to look at streaming to connect with and provide an experience for fans.

Penalty’s Executive Sales and Marketing Manager Paulo Gaspar said the partnership is in line with the brand’s ideals. “MyCujoo makes football more accessible to the public, which is completely aligned with what we practice at Penalty in terms of work and product distribution.”

With this activation named Check Out the Future, the brand hopes to reach more than 9 million sports fans. The sports apparel company will also carry out activities in more than 150 outlets to make consumers aware of the ecological footprint of the S11 Ecoknit, which removes 4.5 PET bottles from the environment per ball manufactured.

The partnership between Penalty and MyCujoo will extend to other Paulista Football Federation competitions, as both the platform and the sports apparel company are associated with the São Paulo State football governing body.

About Penalty
Specialising in sports products, Penalty was established in 1970 by Grupo Cambuci, Brazil’s only multinational sports company. The brand is the largest national manufacturer of sports equipment and one of the precursors of the industry in the country. In the 1990s, Penalty continued to expand and announced the establishment of an office in Argentina, its first outside Brazil, consolidating its presence in South America and internationally. Penalty is a pioneer in the ball market, being the only Brazilian manufacturer certified by the four main ball sport governing bodies: FIFA (football and futsal), FIVB (volleyball), FIBA (basketball) and IHF (handball).
Official site: https://penalty.com.br/

About MyCujoo
MyCujoo is the world’s largest football streaming platform by number of games streamed. In Brazil it broadcasts more games than any other - both men’s and women’s, as well as youth and children’s - with more than 5,000 games broadcast live per year. With innovative technology and at no cost to use, MyCujoo’s goal is to be as affordable as possible to reach the huge number of passionate fans in love with the world’s most popular sport. The platform’s ambition is to broadcast all the world’s football matches at the same time.

Contact:
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