Who we work with

Your local team’s live sports broadcasts, particularly in football, are an incredibly valuable platform for brands to be associated with, considering their highly targeted and engaged audiences and entertainment value. Add to that an increasingly diversifying user base with growing additions such as women’s football, futsal, and street football. The premium landscape has developed a world of access costs and other barriers, and content is often kept in walled gardens, restricted to global players. However, many content consumers are clearly looking for more accessible content outside of the premium world, and so are the brands trying to reach them.

This is where MyCujoo can help you: we are a global company with local appeal and assets. We are working with local and niche football competitions and teams where the commitment of audiences is very strong and where a brand’s engagement can be effected in a very meaningful way. In addition many of these are growing massively in audience. Take as an example global women’s football, or football in Asia. These are growing in their global appeal and this is an opportunity to attach brands to a growing user base where there is less competition.

Our monetisation model ensures that football benefits across the board: clubs, leagues and associations receive a share of the revenue, generating income that was previously untapped, and develop their visibility and fan engagement. You push your brand forward through valuable content to highly engaged audiences, creating meaningful associations between your brand and relevant local audiences. We receive a share of the revenues in order to maintain the lowest possible costs for long tail leagues and clubs.

Everyone wins.